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Scarboro Subaru


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Scarboro Subaru|2590 Eglinton Avenue E., Scarborough, Ontario Canada M1K 2R5|
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2016 Dealer of The Year Award

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Scarboro Subaru Wins 2016 Dealer of the Year Award from DealerRater

The distinction is awarded to top-rated U.S. and Canadian dealerships for online customer satisfaction


Toronto, ON 2/10/2016 – Scarboro Subaru has been awarded a 2016 DealerRater Dealer of the Year Award, an annual recognition given to the top-rated auto dealerships on, according to consumer reviews. The Dealer of the Year is given to just a handful – less than .1 percent – of the more than 41,000 dealers across the U.S. and Canada. Scarboro Subaru has received consistently high marks on the DealerRater website, making it one of the top dealerships nationwide. Online shoppers visiting Scarboro Subaru’s dealer page will find a “2016 Dealer of the Year Award winner” badge on their profile to instantly recognize it as one of the best dealerships of the year. This is Scarboro Subaru’s second time in a row winning the Dealer of the Year Award for Subaru Dealership’s in Ontario and their first time being awarding Dealer of the Year Award for Subaru Dealership’s in All of Canada.

Scarboro Subaru has also been awarded a 2016 DealerRater Consumer Satisfaction Award, an annual recognition given to auto dealerships that deliver outstanding customer service as rated by online consumer reviews. DealerRater, the car dealer review site for consumers, created the Consumer Satisfaction Award program to let online car shoppers instantly spot dealers that provide high-quality customer service.

“We are very honored to be receiving this prestigious award. We are very proud of our team, as they are the ones that provide the exceptional service that customers deserve.  We have a great product with an exceptional partner in Subaru Canada that continues to grow every year and provides us with all the tools needed to keep pushing the envelope in customer service and retention” said Guy Vigliatore, General Manager at Scarboro Subaru

The Dealer of the Year Awards program was created to recognize automotive dealerships whose sales and service operations exemplify excellence. The extremely exclusive award is given to 38 U.S. and 21 Canadian-based dealerships for being the top-rated dealership in their state/province or being the highest scoring dealership of their OEM brand.

 “Congratulations to Scarboro Subaru on being named a 2016 Dealer of the Year,” said DealerRater CEO Gary Tucker. “Vehicle shoppers are increasingly reliant on the Internet to research makes and models, features, specs and more. DealerRater allows them to narrow their search down to the specific dealership – and even employee –to purchase their next vehicle from due to the wealth of information that consumer reviews offer about experiences with these places and people.  “DealerRater reviews speak volumes about customer satisfaction at a dealership – Scarboro Subaru’s highly regarded sentiment has set it apart from all other dealers, and we are honored to recognize them with this distinction.”

Dealer of the Year Award winners were chosen based upon their PowerScore™ ratings, which are determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2015 calendar year. Consumer Satisfaction Awards are given to Canadian (new and used) car dealerships that receive at least 25 annual reviews and maintain an average PowerScore™ rating of 4.0 out of 5.0.

For a full list of Dealer of the Year winners, please visit

About DealerRater

Founded in 2002, DealerRater is the world’s leading car dealer review website with more than two million service and sales reviews across 41,000 U.S. and Canadian dealerships, including a national network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the Web each month. By offering a product suite that allows qualified dealerships to manage reputation and achieve higher SEO rankings, DealerRater supports new lead generation by growing online presence.

DealerRater has received the Dealer Marketing Magazine Technology Leadership Award and the “Top Rated” Reputation Management Award for three consecutive years at the Driving Sales Dealer Satisfaction Awards. A recent equity investment from Great Hill Partners, a Boston-based private equity firm, has allowed DealerRater to continue with a global expansion, accelerate product innovation and evaluate strategic acquisition opportunities.

DealerRater features more than two million consumer reviews of dealerships, which are read by more than 14 million car shoppers every year. For more information, visit or call 800-266-9455.

About Scarboro Subaru

In 1976, Carmen and Frank Vigliatore pooled together $500 and began an Italian sports car auto repair shop. Carmen would act as the Parts and Service Manager while Frank was a one-man show in the shop. In 1986, Scarboro Subaru was found. Sales rose quickly over the first few years and it was not long before Scarboro Subaru was #1 one in Ontario sales volume, a trend that would continue for 10 straight years.

To this day, Carmen and Frank dedicated themselves to the day-to-day operation of Scarboro Subaru creating a family atmosphere at the dealership so you can be assured that a familiar face will greet you every time you walk through the door. Scarboro Subaru continues to be among the top performing dealers in Canada.

Scarboro Subaru is a proud member of the Vigliatore Auto Group – A collaborative family run, family owned group of dealerships across the Greater Toronto Area. For more information, visit or call 416-265-4411.

Press Contact:

Michael Pengelly – Digital Marketing Manager
Scarboro Subaru


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